Many entrepreneurs don't understand the importance of design..
If we were able to look at a company's top priorities for the coming year, I'm sure we'd see a lot about "increasing ROI" or "growing revenue," but little about using design to get there.
Companies are often so focused on results that design, or the company's image, is often forgotten in the rush to obtain quick gains and more sales.
Good design not only helps attract attention to your marketing materials and efforts, but it can also enhance the quality of your message. Bad design results in bad marketing.
With so many companies competing for attention (especially online), having exceptional design is one of the best ways to stand out from the crowd. Similarly, if your project has poor design overall, you won't have a chance of being noticed or even taken seriously.
Gaining your audience's attention is only part of the equation. Therefore, once you have their attention, you need to maintain it, and good design helps you do that.
Above all else, and no less importantly, great design does much more than just help your content stand out or look good. Using the right design can help you get more conversions, attracting potential customers and improving your ROI.
